There are over 30,000,000 Facebook users in the UK.
Statistics from Alexa show that 50% of everyone who uses the internet spends an average of 25 minutes each day on Facebook.
That’s worth repeating, so I’ll repeat it:
50% of everyone who uses the internet spends an average of 25 minutes each day on Facebook.
So, 50% of your potential customers are sitting there on Facebook, just waiting for you to reach them.
If it’s not crystal clear to you yet, you’re missing out by not using this in your business.
Is Your Business Looking For A Goldmine?
"Gold rushes are interesting things. They’re short, sharp and a few people make a huge amount of money. They’re also followed by years of people turning up at the mine hoping to find some gold – and being disappointed.
Gold rushes occur in business – but sadly, they’re rare.
I’ve only known two business gold rushes in all the years I’ve been doing this……
The first began almost 10 years ago. It was Google Adwords. For 3 – 4 years, pay per click advertising was the Entrepreneur’s gold rush. All you had to do was turn up at the Google mine and it was a license to print a lot of money. You could bring customers into your business for next to nothing – and Google didn’t care how you did it.
To be fair, Adwords is still a source of significant profits for most smart Entrepreneurs. It’s just not a gold rush any more. Prices have gone up. There are lots of restrictions in place. You can turn up at the mine but you have to wear a suit and the gold has turned to silver. Still worth doing, but those who missed the boat, missed out big time. Those were the days……..
To be honest, I wasn’t expecting a second gold rush like that to come along. But it’s here. The current gold rush is Facebook Advertising. It lets you reach your perfect customer nationally or locally but – and here’s the goldrush bit – it lets you do it unbelievably cheaply.
It’s cheap because the mass of advertisers either don’t know about it or understand it. Meanwhile, Facebook has space for several ads on every single page it shows. That’s hundreds of millions of pages. 95% of business owners don’t know it’s there or are daunted at the prospect of trying it out, so it’s cheap, cheap, cheap. But it’s cheap advertising that you can choose to only have shown to your best potential customers:
My prediction is this gold rush will last 1 – 2 years. It is there for the taking for every type of business. You don’t have to like Facebook to do it (I don’t like and rarely use Facebook.) You just have to like making money.
I’ve yet to find a business that shouldn’t be testing Facebook Advertising. In a world where running your own business is tough, every now and then the universe throws us something easy, straightforward and profitable. When that happens, great Entrepreneurs grab it."
Original message from Chris Cardell, leading UK Marketing Guru.
Gold rushes occur in business – but sadly, they’re rare.
I’ve only known two business gold rushes in all the years I’ve been doing this……
The first began almost 10 years ago. It was Google Adwords. For 3 – 4 years, pay per click advertising was the Entrepreneur’s gold rush. All you had to do was turn up at the Google mine and it was a license to print a lot of money. You could bring customers into your business for next to nothing – and Google didn’t care how you did it.
To be fair, Adwords is still a source of significant profits for most smart Entrepreneurs. It’s just not a gold rush any more. Prices have gone up. There are lots of restrictions in place. You can turn up at the mine but you have to wear a suit and the gold has turned to silver. Still worth doing, but those who missed the boat, missed out big time. Those were the days……..
To be honest, I wasn’t expecting a second gold rush like that to come along. But it’s here. The current gold rush is Facebook Advertising. It lets you reach your perfect customer nationally or locally but – and here’s the goldrush bit – it lets you do it unbelievably cheaply.
It’s cheap because the mass of advertisers either don’t know about it or understand it. Meanwhile, Facebook has space for several ads on every single page it shows. That’s hundreds of millions of pages. 95% of business owners don’t know it’s there or are daunted at the prospect of trying it out, so it’s cheap, cheap, cheap. But it’s cheap advertising that you can choose to only have shown to your best potential customers:
My prediction is this gold rush will last 1 – 2 years. It is there for the taking for every type of business. You don’t have to like Facebook to do it (I don’t like and rarely use Facebook.) You just have to like making money.
I’ve yet to find a business that shouldn’t be testing Facebook Advertising. In a world where running your own business is tough, every now and then the universe throws us something easy, straightforward and profitable. When that happens, great Entrepreneurs grab it."
Original message from Chris Cardell, leading UK Marketing Guru.
7 Reasons Why You Must Use Facebook Marketing
There are 7 reasons why this is an absolute MUST for any business owners serious about success:
1 We've taken the whole world of Facebook Advertising and automated it, so that we can offer any small business THE BEST package to promote YOUR business at an UNBELIEVABLE price.
2 Your business has potential customers sitting there right now waiting for you to reach them on Facebook. And its targeting system is unlike anything the world of marketing has ever seen. If you sell to consumers you can target by Geography, age, relationships, interests, likes and hobbies etc. If you sell to businesses, there’s a whole range of business categories, including people who work for specific companies.
3 Facebook Advertising is perfect for local and national businesses. You can just advertise to Facebook users in your town, the whole country, or the entire world! You choose.
4 It’s very cheap. For many businesses, it’s the cheapest source of new customers currently available.
5 Your competitors aren’t doing it. They’ll see offers like this, find an excuse not to respond and then blame the economy for their woes. When YOU are plastered all over Facebook, they won’t know what’s hit them.
6 We’ve spent thousands of pounds testing what works and what doesn’t on Facebook. All of that knowledge and experience will be dedicated to promoting your business. You don't have to lift a finger.
7 Best of all you don't have to lift a finger. We will do it all for you. And the price. From just £27 per week.
1 We've taken the whole world of Facebook Advertising and automated it, so that we can offer any small business THE BEST package to promote YOUR business at an UNBELIEVABLE price.
2 Your business has potential customers sitting there right now waiting for you to reach them on Facebook. And its targeting system is unlike anything the world of marketing has ever seen. If you sell to consumers you can target by Geography, age, relationships, interests, likes and hobbies etc. If you sell to businesses, there’s a whole range of business categories, including people who work for specific companies.
3 Facebook Advertising is perfect for local and national businesses. You can just advertise to Facebook users in your town, the whole country, or the entire world! You choose.
4 It’s very cheap. For many businesses, it’s the cheapest source of new customers currently available.
5 Your competitors aren’t doing it. They’ll see offers like this, find an excuse not to respond and then blame the economy for their woes. When YOU are plastered all over Facebook, they won’t know what’s hit them.
6 We’ve spent thousands of pounds testing what works and what doesn’t on Facebook. All of that knowledge and experience will be dedicated to promoting your business. You don't have to lift a finger.
7 Best of all you don't have to lift a finger. We will do it all for you. And the price. From just £27 per week.
Social and business networking: a checklist
Whether you are looking for one or more online networks to join, or are thinking about starting your own network, there are a lot of factors to consider. Planning is vitally important to ensure you join the right network(s) that will deliver the business benefits you are looking for.
General points when joining a network:
General points when joining a network:
- Develop your user profile. Networking is all about relationships. The more people and businesses know about you, the closer that relationship. However, be careful when exposing information about yourself and your business. Always check your data is being held securely.
- Obey the network rules. Every network has its own rules. Ensure you are aware of the etiquette that is in place.
- Maintain contacts. It can be difficult to maintain a large number of contacts as you join more networks. Identify the key contacts you want to maintain a relationship with. This will enable you to better budget your time and resources.
- Create new, original and engaging content. No one wants to read boring posts on the networks you are a member of. Try to write relevant and engaging content each time you contribute to a network.
- Place advertising on carefully chosen networks. The online networks that have developed over the last few years are clearly a great location for your business' advertising. Banner ads are now appearing on network websites. Careful consideration must be given to what kind of advertising is placed on these networks and what messages they contain. Research the profile of network members to help you design an engaging advertising message they will positively respond to.
- Choose the right network for your business goals. Ask yourself why you are joining an online network. What do you want to get out of this activity?
- Avoid the hard sell. Your core motivation for joining an online network may be to sell your business' goods or products. Try to avoid hard sales pitches on your networks as these are usually rejected.
- Commit enough resources. When joining one or more online networks that support your sector, think about how much time and resources you have available. You and your business need to maintain these network connections, which can take more time and resources than you might initially think.
- Enhance your business brand. Joining a network can have a great positive impact on your business' brand. The close working relationships you can build via networks is now an essential component of modern branding practice.
- Include online networking within your marketing mix. Online networks may have marketing at their heart, but don't forget the other forms of promotion your business is using. It's easy to disproportionately assign resources to online networking. Don't forget your other forms of advertising and promotion, as they are effective as well.
Social Media For Marketing Your Business
Making connection with other businesses via online business networks ultimately means marketing your goods or services. It is important to realise that online networking isn't just another sales channel that you can approach in just the same way as your other online marketing. Special attention has to be paid to the network members themselves and what level of advertising they are prepared to tolerate on their network.
You must evaluate the level of advertising and promotional material you can push to these members. Also, the kind of advertising you use is also important. A viral ad campaign may be wholly inappropriate within a network of company directors for instance.
You should also check the terms and conditions of any online network that you intend to use, to ensure that any marketing activity that you do is acceptable.
Placing advertising within online networks is gathering pace. As with your business' other marketing spend, carefully consider which online networks to use and the marketing message you want to get across. This will ensure a good return on your investment.
Social networking sites such as Facebook and MySpace offer a number of different advertising options including pay per click, pay per view, banner ads, Flash ads and classified notices. Advertising can be targeted against a variety of demographic criteria (eg age, marital status, location) relating to network members. Some sites have tools that can be used for research, giving your business valuable customer profile information. This will allow you to make informed decisions about whether a particular social networking site is appropriate to your marketing strategy.
Do:
Networking and marketing strategies
The types of advertising you can use within the online networks you join are similar to those that you may already be using across the web. These include:- Banner advertising - banners occupy a designated area for rent on web pages, and can include video, audio and interactive capabilities. Banner advertising usually works on 'click-through' - users click on the banner and are linked to the website that is paying for the advert.
- Email campaigns - sending targeted emails to selected customers or potential new customers, sometimes containing special offers, discounts and other promotions.
- Viral marketing - online 'word-of-mouth' or 'tell a friend' campaigns that encourage users to spread the message to their social networks.
- Link building - some social networking sites provide profile pages, blogs or other editable spaces that allow keyword rich links to be added. This can contribute to your search engine optimisation strategy.
- posting links or mentioning a product or service in your status updates
- automatically-generated targeted banner advertising, based on a site's user-demographic data
- creating 'groups' or 'pages' to market a contest or new product, or to increase brand awareness
- offering cheap or free apps, such as games or useful tools, which carry your brand.
Understanding online network users
You may already be using each of the above types of advertising to promote your business online. Remember that networks are collections of people and businesses that have chosen to join that network to gain business contacts and not necessarily to see advertising messages.You must evaluate the level of advertising and promotional material you can push to these members. Also, the kind of advertising you use is also important. A viral ad campaign may be wholly inappropriate within a network of company directors for instance.
You should also check the terms and conditions of any online network that you intend to use, to ensure that any marketing activity that you do is acceptable.
Targeted advertising
Online networks are now becoming a hotbed for advertising space. Businesses have been quick to realise that the captive audience of online networks are ideal for focused marketing messages.Placing advertising within online networks is gathering pace. As with your business' other marketing spend, carefully consider which online networks to use and the marketing message you want to get across. This will ensure a good return on your investment.
Social networking sites such as Facebook and MySpace offer a number of different advertising options including pay per click, pay per view, banner ads, Flash ads and classified notices. Advertising can be targeted against a variety of demographic criteria (eg age, marital status, location) relating to network members. Some sites have tools that can be used for research, giving your business valuable customer profile information. This will allow you to make informed decisions about whether a particular social networking site is appropriate to your marketing strategy.
Network marketing dos and don'ts
If you intend to use online networking as part of your marketing mix, there are a number of dos and don'ts you should comply with:Do:
- Thoroughly research the network(s) you want to advertise on. Understand who the participants are, and what marketing messages they are open to.
- Develop metrics to enable you to track and analyse the return you are getting.
- Ensure you are aware of and comply with all the regulations and legislation that now apply to online marketing.
- Spam your fellow network users with messages. With online network marketing, quality is much more favourable than quantity.
- Ever sell or otherwise pass on any personal details about the people or businesses on your target network without their permission.
Crowdsourcing and Open Innovation
Social media can be an excellent way to reach out to both existing and potential customers and take advantage of their creativity. There are two ways to involve your network in developing new products and services:
- Crowdsourcing - asking your network to brainstorm solutions to a particular problem your company is experiencing, either on their own or in groups. The community collects, develops and ranks the contributions to reveal the strongest performers.
- Open innovation - allowing people to submit their own competitive ideas and inventions for your company to harness.
- the wisdom and creativity of people outside your own workforce
- the increased likelihood of people picking up on and developing innovative ideas that might otherwise go unrecognised
- the outside perspective of customers - and potential customers - who may see issues and opportunities you're unaware of
- increased customer loyalty and brand advocacy that comes from having a say in your company's offer
- lower costs when developing new products or enhancements, and more certain market success for them
- a lack of long-term motivation from participants
- a lack of written contracts, non-disclosure agreements or employee agreements
- difficulties managing a large-scale project and maintaining a working relationship with crowdsourced workers
Advantages and disadvantages of using social media
Too many businesses enter into social media because it's 'the done thing' - they feel they should have a presence purely because their competitors do. There are a number of real benefits to getting involved with social media, provided it is properly planned and executed.
Business advantages of effective social media use include:
Business advantages of effective social media use include:
- compelling and relevant content will grab the attention of potential customers and increase brand visibility
- you can respond almost instantly to industry developments and become heard in your field
- it can be much cheaper than traditional advertising and promotional activities
- social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales
- you can deliver improved customer service and respond effectively to feedback
- customers can find you through new channels, generating more leads
- increased loyalty and advocacy from the customers you've connected with
- you will need to commit resources to managing your social media presence, responding to feedback and producing new content
- it can be difficult to quantify the return on investment and the value of one channel over another
- ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation
Your Social Media Strategy
To get started with social media and make sure you use it effectively. There are a series of steps to follow.
Once you start talking to your audience you need to identify who the 'influencers' are - these are the people who post regularly, who receive a lot of comments from others or are linked to in other peoples content. These types of users can help you communicate to a wider audience.
Think about the 'tone of voice' that you use in your content - customers will trust you more if they feel that you are honest, responsive and engaging in your interactions with them.
Assess any impact that negative feedback may have to your search engine ranking. It is important to 'own' your ranking in universal search, so if negative links begin to be displayed for your brand, you will need to address this.
Listen
Even if you do not want to market directly to the social web, it is important to listen to what people are saying about your brand online. Using free tools like Google Alerts and TweetBeep you can track key words and phrases, so that you can follow the conversations that people are having about you.Target and position
Once you have started to listen, you need to decide which social media platforms are best for your business. Where is your audience and what are they talking about? You need to identify what their 'passion points' are, so that you can engage with them in an engaging and meaningful way.Once you start talking to your audience you need to identify who the 'influencers' are - these are the people who post regularly, who receive a lot of comments from others or are linked to in other peoples content. These types of users can help you communicate to a wider audience.
Converse
Use your presence to engage with the community and open up a dialogue with customers. By listening and responding to what people have to say, rather than just pushing sales messages, you can gain valuable insights and build trust in your brand. It is important to say something regularly.Think about the 'tone of voice' that you use in your content - customers will trust you more if they feel that you are honest, responsive and engaging in your interactions with them.
Protect
It is important to address any negative feedback quickly and honestly. Responding thoughtfully to negative feedback, resolving customer problems and apologising - sincerely - can go a long way toward limiting damage.Assess any impact that negative feedback may have to your search engine ranking. It is important to 'own' your ranking in universal search, so if negative links begin to be displayed for your brand, you will need to address this.
Measure
To understand your return on investment from social media, you will need to choose some key metrics to measure its effect. For example, for a Twitter account you could measure the number of people who follow your account, the number of retweets and/or replies to your posts, and the number of visits to your site through a link from Twitter. You will also need to measure sentiment – what customers are saying about you. An example of how to do this would be working out the ratio of positive to negative comments.
Choosing the right social media platforms for your business
Using social networks can make you stand out from your competitors. Engaging with your customers online can raise awareness and build your reputation as a trusted supplier. Social networks give your business an opportunity to gain new contacts from the comfort of your office. Don't underestimate the savings in cost, time and other resources such as travel that not having to attend a physical networking event can bring to your enterprise.
Social networking can improve your business in a number of key areas:
You may find you need a combination of social media channels to cover all your needs.
By creating thought-provoking posts on industry issues, you can build a reputation as an authority in the field, stimulate discussion and strengthen your relationship with customers. Blogging also provides another route for potential customers to find you if they're not aware of your website.
You could either join a general social networking site - such as Facebook - or a specialist business site such as LinkedIn or Talkbiznow.
Social network channels allow you to build a community of engaged customers who will spread your news and information for you. They can also help you get answers to business questions and find new suppliers.
Having a presence on a social networking channel can keep you on your industry map with relatively little time and effort.
Many forums are moderated (that is, messages are approved before they appear online) so you will need to think carefully about how you present any sales messages. Responding on a forum purely to post sales messages will not impress potential customers and may get your messages rejected or even banned.
Social networking can improve your business in a number of key areas:
- recruitment
- marketing
- brand building
- customer interaction
- locating strategic commercial partners
- gathering business intelligence
You may find you need a combination of social media channels to cover all your needs.
Blogs
Blogging involves posting regular stories, pieces of commentary or other content to a website, which can be accessed and read by customers and other industry professionals. Most blogs are interactive, allowing visitors to leave comments and message each other.By creating thought-provoking posts on industry issues, you can build a reputation as an authority in the field, stimulate discussion and strengthen your relationship with customers. Blogging also provides another route for potential customers to find you if they're not aware of your website.
Online PR
Online PR may include engaging or responding to blogs that are not your own, with the intent of marketing or advertising your product or service. You will need to pay attention when choosing the blog you wish to engage so that you have the right target audience.Social network channels
Social network services are online platforms, which allow people to create a profile representing themselves, and connect with others to broadcast information, stay in touch, send messages and recommend one another.You could either join a general social networking site - such as Facebook - or a specialist business site such as LinkedIn or Talkbiznow.
Social network channels allow you to build a community of engaged customers who will spread your news and information for you. They can also help you get answers to business questions and find new suppliers.
Having a presence on a social networking channel can keep you on your industry map with relatively little time and effort.
Internet forums
An internet forum, or message board, is an online facility where people can ask questions and hold discussions by posting and replying to messages. Participating in industry and consumer forums to share your expertise and give constructive advice can boost your reputation.Many forums are moderated (that is, messages are approved before they appear online) so you will need to think carefully about how you present any sales messages. Responding on a forum purely to post sales messages will not impress potential customers and may get your messages rejected or even banned.
Why Social Media Marketing?
The connections you and your business make are of paramount importance today. Developing strategic relationships via networking events has been the traditional means of making new business contacts. There are two main types of online networking, online social networking and online business networking.
Online social networking is a service focusing on building relationships among consumers and online business networking is a service focusing on building relationships between businesses.
This blog will cover all aspects of Social Media Marketing and give you a better understanding of how online business and social networking has evolved and how your business can use the internet to make connections and gain a commercial advantage. It will provide advice on the types of online networking events you can 'attend', identify some of the risks involved and good online networking etiquette. It will also discuss how you can create a social networking strategy and choose the right social media platforms for your business.
Online social networking is a service focusing on building relationships among consumers and online business networking is a service focusing on building relationships between businesses.
This blog will cover all aspects of Social Media Marketing and give you a better understanding of how online business and social networking has evolved and how your business can use the internet to make connections and gain a commercial advantage. It will provide advice on the types of online networking events you can 'attend', identify some of the risks involved and good online networking etiquette. It will also discuss how you can create a social networking strategy and choose the right social media platforms for your business.
The value of social media to small businesses
Social media offers massive opportunities to engage with customers, get more word of mouth, interact with a larger audience, present the ‘human’ side of your business, and get noticed online.
Social networking can be valuable to businesses
3 reasons why small businesses should consider social media
- Word of mouth is the most powerful force of discovery, and social media is nothing more than word of mouth amplified.
- Engage with a larger audience - As a business owner you can be guaranteed a large portion of your customers – and potential customers – are likely to spend a lot of time on social sites. Here is an opportunity for you to engage with a large audience and present the ‘human’ side of your business.
- You don’t have to be big to be noticed - Most areas of social media require the investment of time and not money, making it a level playing field to be noticed.
- Get a website. The first very important step is to get an online presence, your ‘store front’. Once you have a website (or even a blog) created then you are ready to get started with social media. The costs of getting a website up and running have come down dramatically recently and small businesses have a number of options available, including from Yell (Yellsites). Whichever solution you choose, make sure you can easily and cheaply make changes to your site as you have more content and news to share.
- Spend time on social sites - Once you have a business website then your next step is to spend time on a number of social sites. Spend some time listening, before you start talking and don’t forget that business owners are consumers too, so look at how other businesses are doing it. Educate yourself on social media, and then decide what you want. Jump in, experiment and learn.
- Link to your website - Think of social media as a party, a big conversation and one that you can be part of. Link your online presence (or website) from all sites you engage in back to one common place – which would be your website – or store front. So for example all those links on your Twitter and Facebook profile should take people to one place.
- Define a strategy - Strategy is a heavy and can be an expensive word. First of all make sure you have your website done, then think about how you want to use it, to which audiences, with which messages. Having a plan will give you short cuts and cut out a lot of effort later.
- How much time can you invest?
- Do you have the resources to invest in social media (for example an employee)?
What are your business objectives?
- Are you looking to make more direct sales, solicit feedback or raise awareness?
- Do you have the resources to dedicate to blogging?
Small business owners often make these mistakes when embarking into social media for the first time. You can learn from their mistakes so you don’t have to make them again.
- A dead blog – or one that isn’t maintained – is counter productive. Commit to finding time to put relevant and engaging content together for your blog before starting, and don’t start one if you don’t think you can commit to it.
Starting and not keeping going - if you start to get feedback and you’re not monitoring it or responding, it won’t look good.
- Familiarise yourself with the unwritten rules that often exist on social/community sites. For example, don’t go to Twitter and update it but only to advertise your business and not add any additional value.
- Patience is very important as social media is about building relationships, and this takes time. These relationships build up slowly and so the more effort you invest the more rewards you’ll reap.
- Being human - Having a blog gives you the chance to present the human side of your business and differentiate yourself from your competitors.
- Search engine ranking - Content is crucial when it comes to your business being discovered on the web. Your business has a higher chance of being found by search engines through rich, good content.
- More engagement with customers - The use of images and video when creating your content also to helps keep it rich – and is ideal for search engine optimisation.
- Easy to publish content - A blog can be a fantastic platform to easily create excellent content.
Start with the big ones, Facebook, Twitter, WordPress, Flickr and Reviews/ testimonials sites.
Measuring the effectiveness of my social media
- Monitor all your feedback.
- Look at the stats on your website and see which social media sites are sending traffic to you.
- If you analyse the results of your activities you can tweak and improve them.
- There’s nothing wrong with asking for feedback and get your customers to engage with the sites you have a presence on.
- Measure and monitor your feedback, don’t let it drift.
- Be genuine, truthful and transparent. The great thing about social media is that word of mouth spreads quickly.
- Never impersonate, just be yourself and represent your business.
Social Media Marketing
Social media marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.
Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. We have the knowledge and experience necessary to help you combine social media, SEO and other strategies to present the best image possible and help clients become a real part of your community.
Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. We have the knowledge and experience necessary to help you combine social media, SEO and other strategies to present the best image possible and help clients become a real part of your community.
- Profile Management
- Training
- Content Development/Copywriting
- Blog Marketing
- Social Media App Development
- Multivariate Testing
- Reporting/KPIs
Profile Management:
We will create and assist you in managing a profile on multiple social media sites (LinkedIn, Facebook, Twitter, etc.) to connect with the target community in different ways. We can also help you develop a reputation on those sites as a valuable member of the community.Training:
We provide the training and education needed to help you make the most of social media. We will help you understand the different ways you can take advantage of various social marketing venues and learn how to work closely with your community.Content Development/Copywriting:
A winning content strategy is extremely beneficial in a social media campaign. Our copywriters produce professional, unique content that maintains a clear marketing message across all your social media endeavors. Social marketing requires strong content and we will help you do it right.Blog Marketing:
Both search engines and customers love blogs. You can provide your customers with news, tips and commentary while feeding the search engines a continual stream of fresh content. We can help you produce quality content on a regular basis that will attract visitors and links to your website.Social Media App Development:
We can design and develop social media applications that are specific to your business or industry. As the social marketing industry continues to expand, there will be opportunities for innovative applications that will further develop your community of loyal customers.Multivariate Testing:
Not every company can use every avenue of social media marketing. We will discover which aspects of social media will connect with your community and draw the most traffic. Multivariate testing is the best way to find out what is working and what is not. These tests make it possible to fully optimize your social media campaign.Reporting/KPIs:
At SEO.com, we believe in being completely transparent about our processes. As an integral part of our process, we provide a detailed account of your website’s key performance indicators so you can easily see how social media optimization is affecting your business.
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